Digital marketing for service businesses

Digital marketing for service businesses that books the job.

Trades, clinics, professional services and local operators run on booked work, not impressions. We build the whole engine, get found, get chosen, get booked, and track every enquiry to the job it became.

Book a free 10-minute call Get a free audit

No pitch deck
Findings yours to keep
Month to month after 90 days

What you get, in writing

Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
Cost per booked job, every monthNot clicks, not impressions
Live in 90 days or you stop payingThen month to month, no lock-in
Your accounts, your cardWe never mark up ad spend

See two client results, numbers left in

In short

Sellevate runs digital marketing for Australian service businesses: Google Ads, SEO, Google Business Profile and landing pages, with every call and form tracked to a booked job.

Who it suits: Trades, clinics and professional services.
Where: Geelong based, working with businesses across Australia.
How it is priced: Flat monthly fee. No percentage of ad spend, no markup, and every account stays in your name.
How it is judged: Cost per enquiry and cost per booked job, reported monthly in writing.

Why service businesses need a different playbook

Most marketing advice is written for products. A service business doesn’t have a cart. It has a phone, a calendar and a capacity limit. The buying moment is short, local and often urgent, and the sale is won or lost at intake rather than at the click.

So the plan looks different. Visibility has to be local and immediate: the map pack, the search ad, the page that answers the exact question. The site has to make ringing you effortless on a phone. And the reporting has to follow enquiries through to won or lost work, because a service business with 40 leads and 3 jobs doesn’t have a marketing problem, it has an intake problem, and only tracking tells you which one you’ve got.

That’s the whole discipline: found, chosen, booked, measured. It applies whether you’re a plumber in Belmont or an accounting firm in the CBD, the channels shift, the sequence doesn’t.

Straight terms

No mark-up on ad spend. Ninety days to build the engine, then month to month. One trade per service area on paid lead generation.

The engine we run

Four stages. The fourth is the one most agencies skip, and it’s the one that tells you whether any of it worked.

Get Found

Rank and bid where your buyers actually search: Google Business Profile, local SEO, search ads.

Get Chosen

A fast site, pages that answer the exact question asked, and reviews that outnumber the competitor’s.

Get Booked

Click-to-call, short forms, response-time discipline. Most agencies stop at the click, jobs are won at intake.

Know What Paid

Every enquiry tracked to its source and the job it became. Cost per enquiry, cost per signed client.

Which program fits

Programs are banded by revenue, the way the ABS sizes Australian business, so a sole operator and a multi-crew group aren’t sold the same plan. No prices on the site; the exact number is stated plainly on the audit call, before any commitment.

Compare the programs

Who it’s not for

Businesses chasing maximum lead volume with no capacity to service it, or marketing with no call tracking, we’re the wrong agency, and we’ll say so on the call.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.

02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.

03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.

04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions

What counts as a service business?

Trades and home services, health and clinics, professional services like accounting, legal and broking, and local operators such as cleaning, automotive and removals. If your customer books time rather than buys a product, you’re in the right place.

How is this different from an e-commerce agency?

Completely different funnel. E-commerce optimises a cart; service businesses optimise a phone call and a calendar. We run both practices, which is exactly why we don’t apply one playbook to the other.

How fast do enquiries start?

Ads and Google Business Profile work can move within weeks. Local SEO and review momentum compound over a quarter or more. Tracking goes in first, so you can see it happening rather than take our word for it.

Do you work outside Victoria?

Yes, we’re Geelong-based and work with service businesses across Australia. Local presence helps for in-person meetings; the work itself runs anywhere.

Find out where your enquiries are leaking.

Free lead audit: a ten-minute call, then the findings in writing. You keep the findings whether or not we work together.

Book a free 10-minute call Get a free audit

info@sellevate.com.au 0493 290 352Geelong VIC

Free audit, in writing, within 24 hours

Guides worth reading

What marketing actually costs an Australian small business.What Australian small businesses really pay for marketing in 2026: agency retainers, ad spend by industry...Google Ads vs SEO: where the first dollar goes.Google Ads or SEO first for an Australian service business? Real 2026 click costs, honest timelines, and a...Twelve questions that expose the wrong agency.How to vet a marketing agency in Australia: 12 questions on ad-spend mark-up, tracking, exclusivity...