Online store · Party supplies
Koi Koi Inbox
Themed kids’ party packs and personalised party bags from a Victorian family business. We run their Meta ads.
Case study · Shopify · Motorcycle gear
Tuff Gear: A$222K in twelve months, up 274%.
Tuff Gear sells motorcycle gear from a Shopify store and a showroom in Victoria. These are their numbers for the twelve months to August 2026 against the twelve months before, read straight from their Shopify admin on 10 September 2026.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
A$222KTotal sales, Sep 2025 to Aug 2026Up 274% on the year before, from about A$59K
733Orders fulfilledUp 112% on the same twelve months before
12.3%Returning customer rateUp 68%. Riders come back for more kit
2.5xOnline store monthly salesA$2.4K to A$6.4K months in 2024, A$9.4K to A$10.6K by mid 2026
The screenshots
Taken inside the client’s own Shopify admin. Nothing retyped, nothing rounded up.
The business
Jackets, boots, helmets and armour from Rev’it, Ixon, Knox and Arai. Considered purchases in a category full of imported alternatives, sold to buyers who compare on price and delivery before they trust a brand. The kind of store where a click is cheap and an order is not.
What we run
A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.
What we did, in order.
01 · Foundations first
Product content, listings and tracking set up so every dollar of spend could be read against an order, before any budget was raised.
02 · Campaigns tuned for profit
Google and Meta run against cost per order and margin, not headline return on ad spend. Budget moved weekly to what earned it.
03 · Creative built for the buyer
Ads and product pages written for riders, not the algorithm. On Amazon AU the same discipline earned two Best Seller badges at 4.8 stars.
Showroom sales run through Shopify’s point of sale, so Fig. TG-01 is the whole business on Shopify and Fig. TG-02 is the website alone. Both grew. Figures are Tuff Gear’s, read from their Shopify admin on 10 September 2026 with their permission, and are not a promise about any other business.
The pattern: measure, convert, then scale.
The same three moves are the three phases in every plan we write. It is not a trick and it does not need a bigger budget than the store already spends. It needs the order to be right and the work to actually get done, which is what a client pays us for.
Does this work for a service business?
Yes, with one change: the sale is a booked job instead of an order. We track every enquiry to the job it became, fix the page that turns a click into a booking, and only then put more budget behind what works.
That is the whole method, in the same order, whether you sell party bags, riding jackets or a dental check-up. Our service practice runs it on Google Ads, the map pack and the pages people land on.
Before you pay a cent
We check your site, ads and Google listing from the outside and send the findings in writing, screenshot by screenshot. Free, and yours to keep.
More case studies
Online store · Cat brand
Boopery
A cat brand rebuilt store first: a new Shopify store, tracking that counts every order, then email, Google and Meta.
Online store · Wellness
Anagenesis
An Amazon Australia account rebuilt listing by listing, so every claim matches the pack, with A+ content and a readable ad structure.
Want your numbers to look like this?
Book ten minutes. We look at your store or your enquiries from the outside and send the findings in writing, free, whether or not we ever work together.
Free audit, in writing, within 24 hours