Industry, Accounting

Marketing for accountants who want better clients.

Most accounting firms don't need more enquiries. They need fewer bad ones, the shoebox-of-receipts, haggle-on-price, gone-in-eighteen-months kind. We build search visibility that attracts the clients you actually want to sign.

Book a free 10-minute call Get a free audit

No pitch deck
Findings yours to keep
Month to month after 90 days

What you get, in writing

Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
Cost per booked job, every monthNot clicks, not impressions
Live in 90 days or you stop payingThen month to month, no lock-in
Your accounts, your cardWe never mark up ad spend

See two client results, numbers left in

In short

Sellevate runs marketing for Australian accounting firms: Google Ads, SEO and Google Business Profile tuned to the services that bring the best clients, tracked to signed clients.

Who it suits: Accounting firms and tax practices.
Where: Geelong based, working with businesses across Australia.
How it is priced: Flat monthly fee. No percentage of ad spend, no markup, and every account stays in your name.
How it is judged: Cost per enquiry and cost per booked job, reported monthly in writing.

Referrals built your firm. They won’t scale it.

Almost every Australian accounting practice we speak to was built on word of mouth, and almost every one has hit the same ceiling: referrals are unpredictable, they arrive in clumps, and you can't turn them up when you have capacity.

The firms growing past that ceiling have one thing in common. When a business owner in their city searches “accountant for small business” or “business accountant near me” at 9pm on a Sunday, they're the ones who show up.

That's the whole advantage.

The opportunity

Nobody is competing here. There are currently zero paid ads on this search result in Australia, despite advertisers valuing the click at up to A$34.

What we report

Cost per enquiry, cost per signed client, lifetime value. You'll be the least impressed person in the room by a traffic chart, and we know it.

What the work involves

Six things, in the order they usually need fixing.

Local SEO & Google Business Profile

Most accounting searches are local and most show a map pack. A thin or unverified profile makes you invisible in the highest-intent position on the page.

Service-page SEO

One page per service, each targeting how clients actually search: SMSF, business advisory, tax returns, BAS, virtual CFO. A single Services page ranks for none of them.

Niche positioning

The highest-leverage change most firms can make. “Accountants for tradies” converts at a multiple of “accountants in Melbourne”, against a fraction of the field.

Google Ads

For firms wanting enquiries this quarter rather than next. Tight intent match, disciplined negatives, and no mark-up on your spend.

Website & conversion

Clear fee positioning, an easy booking path, and a site that loads fast on a phone.

Content that shows judgement

Not tax-deadline reminders. The questions clients actually ask before they switch accountants.

Your professional obligations

Accounting firms advertise under real constraints, Tax Practitioners Board obligations, and the professional and ethical standards of CPA Australia or CA ANZ depending on your membership.

Guaranteed-refund claims, misleading fee comparisons and unsubstantiated "best in Australia" language are the usual traps. We write to those constraints from the first draft rather than fixing it after your professional body asks a question.

Important

This is general awareness, not compliance advice. Your firm remains responsible for meeting its own professional obligations, and we recommend your own compliance review before anything goes live.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.

02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.

03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.

04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions

How much does marketing for an accounting firm cost?

It depends on whether you are competing in Geelong or Melbourne, and whether you need results this quarter or can build organically. Most firms we work with sit between A$1,500 and A$5,000 a month.

We will tell you which end you are at during the free audit, before you commit to anything.

How long before we see results?

Google Ads produces enquiries in days. SEO is a three-to-six-month build, longer in metro markets. Any agency promising page one in thirty days is either bidding on your own brand name or misleading you.

Do you work with sole practitioners?

Yes. Sole practitioners often see the fastest gains, because a single well-targeted niche page can carry an entire practice.

Can you help us niche down?

This is usually the first thing we recommend and the change that moves the needle most. It's also the hardest conversation, because it means saying no to work you're currently taking.

Do you work with firms outside Victoria?

Yes, we work with accounting firms across Australia. Being in Geelong just means we can meet the local ones face to face.

When should an accounting firm advertise?

Heaviest from May to August around EOFY, with waves for BAS deadlines and October lodgements. We scale budgets with the tax calendar rather than spending evenly through quiet months.

Can you market to businesses rather than individuals?

Yes, and we usually recommend it, business clients carry many times the lifetime value of individual returns. The mix shifts toward specialty SEO, referral systems and LinkedIn rather than tax-season ads.

SEO for Accountants

Rank for the services you want, in the cities you serve.

Marketing for Bookkeepers

A pipeline that doesn't depend on referrals.

How accounting firms actually grow in 2026

Marketing for accountants has one unusual property: your best clients search with high intent at very specific moments, EOFY panic, a late BAS, an ATO letter, a business sale. The firms that grow are simply present, credible and easy to contact at those moments.

Own your specialty, not “accounting”

“Accountant” is a commodity search. “SMSF accountant”, “Xero accountant for tradies”, “medical practice accountant”, these are decisions. One page per specialty you genuinely serve outperforms a generic services list every time, and it attracts the clients you actually want more of.

The tax calendar is your ad calendar

Search demand for accounting services moves in waves: March quarter BAS, EOFY, October lodgements, December planning. We build campaigns that breathe with that calendar, heavier when intent spikes, dormant when it doesn’t, instead of burning the same budget into January quiet.

Reviews are referrals, systematised

A firm with forty detailed Google reviews describing real situations beats a better firm with six. The fix is a system, not a favour: a review request that goes out at the moment of delivered value, refund landed, audit survived, every time.

Free · The Growth Blockers Report

Want us to find what's capping you, before you ever pay us a dollar?

Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.

3 answers24 hoursA$0 · no pitch

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See what your firm could be ranking for.

Free audit: a ten-minute call, then the findings in writing. You keep the findings whether or not we work together.