Online store · Motorbike gear
Tuff Gear
Riding jackets, boots, helmets and armour, sold through their own Shopify store and on Amazon.
Case study · Shopify · Meta ads
Koi Koi Inbox: sales up 205% in seven months.
Koi Koi Inbox sells party supplies from Melbourne, shipped Australia wide. Sellevate took over their Meta ads in February 2026. These are their numbers for February to August 2026 against the seven months before, read straight from their Shopify admin on 10 September 2026.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
A$77KTotal sales, Feb to Aug 2026Up 205% on the seven months before
679Orders in the same seven monthsUp 176%
A$24KStraight from Facebook and InstagramLast click only. Orders that came back through Google or direct sit elsewhere
4 monthsIn a row at about A$15K, May to AugustFrom about A$6,500 a month in March and April
The screenshots
Taken inside the client’s own Shopify admin. Nothing retyped, nothing rounded up.
The business
Themed kids’ party packs, bundle party bags, decor and favours, with a $30 minimum order. A family business selling small baskets in a category full of marketplaces and discount warehouses, where every ad dollar has to find an order on the spot.
What we run
A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.
What we did, in order.
01 · Ads built around what sells
The account was rebuilt around the bundle party packs and the themes parents actually search for, so every ad landed on a product that could take a $30 to $150 order on the spot.
02 · Budget followed the numbers
Growth came in steps, not a splash: February to April at about $6,500 a month while the ads were tested, then May onward at about $15,000 once the winners had the budget.
03 · Meta as a second door, not the only one
Facebook and Instagram bring the first visit; a good share of buyers come back through Google or type the store name. The ads lift every channel, which is the point of running them properly.
Referrer figures are Shopify’s last click attribution, which credits Facebook and Instagram only when the order came straight from the ad, so the Meta figure is a floor, not a ceiling. Figures are Koi Koi Inbox’s, read from their Shopify admin on 10 September 2026 with their permission, and are not a promise about any other business.
Same pattern, smaller basket.
A riding jacket and a party bag are sold the same way. Know which ad produced which order, make the page worth the click, then give the winners the budget. Koi Koi got there in seven months on a family business’s ad spend, not a corporate one.
Does this work for a service business?
Yes, with one change: the sale is a booked job instead of an order. We track every enquiry to the job it became, fix the page that turns a click into a booking, and only then put more budget behind what works.
That is the whole method, in the same order, whether you sell party bags, riding jackets or a dental check-up. Our service practice runs it on Google Ads, the map pack and the pages people land on.
Before you pay a cent
We check your site, ads and Google listing from the outside and send the findings in writing, screenshot by screenshot. Free, and yours to keep.
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Want your numbers to look like this?
Book ten minutes. We look at your store or your enquiries from the outside and send the findings in writing, free, whether or not we ever work together.
Free audit, in writing, within 24 hours