Sydney is the most expensive place in Australia to buy attention. CPCs in contested retail categories run well above the national average, which means the brands that win here aren’t the ones who spend the most, they’re the ones who waste the least.
Start where the margin lives
Before a dollar goes into Meta or Google, we map your unit economics: landed cost, postage reality (Sydney metro same-day expectations vs what regional NSW will happily wait for), and the price point where free shipping stops being generous and starts being a discount you didn’t plan.
Two rails, one ledger
The strongest Sydney brands run Shopify and Amazon AU as one operation, not two experiments. Shopify carries the brand, the list and the repeat rate; Amazon catches the shopper who was never going to visit your site. We run both against one ledger, so you always know your blended cost per new customer, not a platform’s flattering version of it.
What we refuse to do
No ad-spend markups, no 12-month lock-ins, no ROAS reporting without the new-customer number underneath it. Everything in your build plan is live within 90 days or you stop paying us until it is.