Industry, Legal

Marketing for law firms that brings in the matters you want.

Not every enquiry is worth having. A family law practice doesn't want conveyancing calls, and a commercial firm doesn't want to spend its intake hour on matters it'll decline. We build search visibility around the work you actually want to take.

Book a free 10-minute call Get a free audit

No pitch deck
Findings yours to keep
Month to month after 90 days

What you get, in writing

Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
Cost per booked job, every monthNot clicks, not impressions
Live in 90 days or you stop payingThen month to month, no lock-in
Your accounts, your cardWe never mark up ad spend

See two client results, numbers left in

In short

Sellevate runs marketing for Australian law firms: Google Ads and SEO for each practice area, with every call and form tracked to the matter it became.

Who it suits: Law firms and sole practitioners.
Where: Geelong based, working with businesses across Australia.
How it is priced: Flat monthly fee. No percentage of ad spend, no markup, and every account stays in your name.
How it is judged: Cost per enquiry and cost per booked job, reported monthly in writing.

Where legal clients come from now

Referrals still matter and always will. But the first move after a referral is a search, for the firm's name, then for reviews, then for the two competitors that appear alongside them. If you're invisible or your reviews are thin, the referral leaks.

And an increasing share of matters start cold: someone searching “family lawyer Geelong” or “do I need a lawyer for a will” with no referral at all. Those searches go to whoever shows up.

Why this is winnable

A Reddit thread currently outranks every agency for this search in Australia. When a forum post beats the commercial pages, those pages are weak.

Where firms lose most

Intake, not marketing. Response time, after-hours handling and call tracking usually pay for themselves before the SEO does.

What we build

Six moves, ordered by what usually costs firms the most matters.

Practice-area pages

One page per practice area, per location. Family law in Geelong is a different search from family law in Melbourne, and both differ from wills and estates.

Local SEO & Google Business Profile

Legal searches are intensely local and map packs dominate them.

Review generation

The highest-leverage and most-neglected asset in legal marketing. Clients read reviews before they call, every time.

Google Ads

Legal keywords are among the most expensive in Australia. This only works with tight intent matching and negative keyword discipline.

Content that reduces fear

What happens at a first appointment. How fees work. How long a matter takes. The questions people are too embarrassed to ask.

Intake & conversion

Most firms lose more matters at intake than at marketing. We fix the leak before we turn up the tap.

The compliance problem most agencies ignore

Australian law firms advertise under the Legal Profession Uniform Law and the Australian Solicitors' Conduct Rules, Rule 36 requires advertising that isn't false, misleading or deceptive. Several states also restrict personal injury advertising specifically, and those restrictions differ between jurisdictions.

Most marketing agencies have never read a line of it. They'll write “Australia's best injury lawyers, guaranteed compensation” and hand you the compliance risk along with the invoice.

We write within those rules from the first draft. It's slower, and it converts better, because credible beats loud in a category where clients are already nervous.

Important

This is general awareness, not legal advice. Your firm remains responsible for its own compliance, and we recommend review by a practising solicitor before anything is published.

Practice areas

Family law
Wills and estates
Conveyancing and property
Commercial and business law
Employment law
Criminal law
Litigation and disputes

Deliberately absent

Personal injury isn't on this list. State-based advertising restrictions make it a specialist compliance exercise, talk to us before assuming we can help there.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.

02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.

03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.

04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions

How much should a law firm spend on marketing?

Most Australian firms we work with invest between A$2,000 and A$8,000 a month depending on practice area and city. Legal keywords are expensive, so if Google Ads is part of the mix, budget accordingly.

We will be specific during the audit rather than quoting a range and hoping.

How long until we see enquiries?

Google Ads: days. SEO: three to six months for local practice-area terms, longer in Melbourne or Sydney.

Can you guarantee results?

No. And under Rule 36 you'd have your own problem if we advertised your services that way. What we commit to is transparent reporting and no lock-in contract.

Do you understand legal advertising rules?

We build to them and we will flag anything that looks risky. We're a marketing agency, not your legal adviser, and final compliance sign-off stays with your firm.

We only want commercial work, not consumer matters. Can you target that?

Yes. That's largely a keyword and page-structure decision, and it's one of the more effective things we can do for a firm.

SEO for Lawyers

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Lead Generation

How we build predictable enquiry flow.

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