Most agency results pages, including some that outrank us today, run on percentages: 300% ROI, 535% revenue growth, 720% month on month. Here is the way we publish, and the way we would suggest you read anyone else.
Three numbers or it did not happen
Where the business started, where it got to, and over which dates. Every result on this page carries all three, in dollars, with the comparison period written on the screenshot itself.
Revenue, not traffic
You will not find a traffic chart or a ranking screenshot on this page. Traffic is an input. Rankings are an input. A business runs on what was sold or booked, so that is the scoreboard we keep. When an agency leads with impressions, sessions or ROAS, ask what happened to the bank balance.
The client’s screen, with permission
Results are published only with the client’s permission, and the figure shown is the one on the client’s own screen, not a rounded or annualised version of it. Where attribution flatters a channel, we say so beside the number.
What we ask of every agency, including ourselves
Baseline, timeframe, spend. Who did the work. How the fee is calculated. Whether media is marked up. What the exit looks like. If any of those answers is vague, the results page is a brochure. Ours are on the national practice page and on every program page, and the 90-day commitment sits in the footer of every page on this site.
