E-commerce practice

Shopify and Amazon growth you can read in your own admin.

We run the store end to end, product pages, tracking, Google, Meta, Amazon, email and creative, against one number: profit per order. Tuff Gear did A$222K in the twelve months to August 2026, up 274%. Koi Koi Inbox is up 205% since we took over its Meta ads. Both screenshots are on this page.

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No pitch deck
Findings yours to keep
Month to month after 90 days

Real numbers · from Shopify admin

A$222KTuff Gear12 months to Aug 2026 · up 274%+205%Koi Koi InboxFeb to Aug 2026 · A$77K in sales

No markup on ad spend. Live in 90 days or you stop paying, then month to month.

Brands we have worked with

Cloudwash

Two stores. Real numbers.

Both screenshots come from inside the client’s own Shopify admin. No logo wall, no percentage without the dollar figure beside it, nothing rounded up.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

Measure, convert, then scale.

The three phases in every plan we write, in this order. It is the order that made both case studies work.

Measure

Tracking and product content first, so every dollar of spend can be read against an order before any budget is raised. Most stores we audit are optimising toward something that is not a sale.

Convert

Product pages, offers, shipping thresholds and email flows fixed so the click is worth paying for. Scaling a store that converts is arithmetic. Scaling one that does not is a bonfire.

Scale

Google, Meta and Amazon budgets moved weekly to what earned it, judged on cost per order and margin, not headline ROAS. The winners get the money; the rest get cut.

What we run

Shopify Growth

Build, optimise and scale the store: theme, speed, conversion work and merchandising. Shopify growth

Google & Meta Ads

Search, Shopping and paid social run against cost per order and margin, not vanity ROAS. Paid advertising

Amazon Management

Listings, A+ content, advertising, inventory and account health managed end to end. Amazon growth

E-commerce SEO

Technical, collection and product page SEO, plus AI search visibility that compounds. E-commerce SEO

Email & Retention

Klaviyo flows and campaigns that make the second order happen. Klaviyo email

UGC & Creators

A managed network of vetted creators across AU, US and Europe, briefed, produced and delivered. UGC

Who this is for.

A good fit

You already sell online and want one team to run the whole thing.
You know roughly what an order is worth after costs, or want help working it out.
You want the numbers in writing every month, good or bad.

Not a fit

You want a guaranteed revenue figure. Nobody honest can give you one.
You want ads switched on before the tracking and the store are fixed.
You want a one-off campaign with nobody accountable for what it sold.

Free · The Growth Blockers Report

Want us to find what's capping you, before you ever pay us a dollar?

Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.

3 answers24 hoursA$0 · no pitch

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From the creator network

The actual creative running on client accounts, not a showreel.

UGC, client campaigns

Where we work

Dedicated pages for the cities and categories we work in most.

Practice 02 · Online stores

Online stores

Shopify, Amazon, Google and Meta for brands shipping Australia wide. The work is remote-first, so every state gets the same senior team.

Category playbooksHomewares marketing Fashion marketing Supplement marketing

See the e-commerce practice

Questions

What does an e-commerce engagement include?

Whatever the store needs, in the order it needs it: tracking and product pages first, then Google, Meta and Amazon run against cost per order, then email and creative to bring buyers back. You see the plan week by week, in plain words, before anything starts.

Which platforms do you work on?

Shopify mostly, plus Amazon Australia, eBay and Etsy. The platform changes the tooling, not the method: measure, convert, then scale.

How much ad spend do we need?

It depends on your margins and your market, so we set it with you after the findings, not before. It is paid by you straight to Google and Meta, and we never mark it up. If your numbers say to fix the store before spending more, we will say that.

How is your fee set?

A flat monthly fee, set by the size of the store and the channels in the plan, and stated plainly on the call. Never a percentage of ad spend or of sales, so our invoice does not grow just because your budget did.

How fast will we see results?

Paid channels produce readable data in the first fortnight. Most of the lift comes after the tracking and the pages are fixed, which is why that happens first. Koi Koi Inbox stepped up in February and again in May; Tuff Gear built over a year. Everything in your build plan is live within 90 days, or you stop paying until it is.

Do we keep our accounts and data?

Always. The store, the ad accounts, the pixels and the email list stay in your name. We work inside them with access you can remove at any time.

Ready to scale your store?

Tell us the platform and the plateau. We will tell you honestly whether we can move it, and send the findings in writing either way.

Book a free 10-minute call Get a free audit

info@sellevate.com.au 0493 290 352Geelong VIC

Free audit, in writing, within 24 hours

Where we do this

Ecommerce agency in MelbourneShopify and Amazon brands across Victoria PPC management in MelbourneSearch, Shopping and Performance Max against cost per order Ecommerce in GeelongWhere the team actually sits Ecommerce growth across AustraliaEvery state, one engine Ecommerce SEO in SydneyCollections and product pages that rank against national retailers How the 90 days actually runWeek by week, what happens when Client results with the numbers left inTuff Gear and Koi Koi, read from their own admin

Guides worth reading

How to grow an e-commerce brand in Australia.A practical growth framework for Australian ecommerce brands: find your real constraint, fix it in order...Agency or freelancer? An honest comparison.When an Australian ecommerce brand should hire a freelancer, when an agency makes more sense, and the...How to choose the best e-commerce growth agency in Australia.How to judge an Australian ecommerce growth agency: the questions that expose weak operators, what good...