Every Google Ads agency in Australia will show you a screenshot of a good month. Here is what actually separates the ones worth paying, learned from taking over a lot of accounts that were quietly bleeding.
Ask how they charge
Percentage-of-spend pricing means your agency gets a raise every time your budget goes up, whether or not results follow. We charge a flat monthly fee. Your card sits in your ad account, what you pay Google is what Google gets, and our invoice does not move when your spend does.
Ask what happens in week one
The right answer is conversion tracking, before creative, before keywords. Most underperforming accounts we inherit are not bad at ads, they are blind: optimising toward form-fills that never became customers, or purchases counted twice. Until the account can see profit, every other decision is a guess.
Ask who owns the account
You do. Always. Campaigns, audiences, conversion history, all of it lives in your Google Ads account, and it stays with you if we part ways. An agency that keeps your account hostage in their manager profile is telling you how the relationship ends.
Ask what they will not spend on
A good agency says no to budgets. Broad-match brand-building on a $3,000 monthly spend, bidding on vanity terms that never convert, Display remarketing chasing people who already bought. Knowing where not to spend is most of the job.
The test we invite: bring your current account. We will record a 20-minute teardown of where the money is going, before you sign anything. If it is already well run, we will tell you that too.
