Albury and Wodonga are one market and two states
Customers cross the river without thinking about it. Google's location targeting does not. An account set to Victoria, or to a Victorian region, excludes Albury entirely, which removes a large share of the people who would have bought. It is a single setting, it is invisible in the reports, and it is the first thing we check on any border account.
Two states means two sets of rules to get right
Licensing, trading names, service obligations and even the words people use can differ across the border. Ad copy and landing pages that ignore that read as out of town to half the audience. Getting it right is mostly attention rather than effort.
A freight and logistics corridor changes the buyer mix
The Hume corridor puts a concentration of transport, warehousing and trade businesses in the area. Those are business to business buyers with longer decision cycles and higher job values, and they should not be bid on with the same strategy as a household enquiry.
The honest limit
Treated as one market, Albury Wodonga is a solid regional catchment. Treated as a Victorian town, it is half the size it should be. Most of the upside here is fixing that, not spending more.
