Online store · Motorbike gear
Tuff Gear
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Case study · Online store
Boopery: a cat brand built on a cat hotel’s audience.
A cat focused store beside a Noosa cattery whose guests kept asking where the tunnels, wands and bowls came from. We are rebuilding the store end to end, then putting the owner’s own audience in front of it.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
- Client
- Amy Langley, Boopery
- Sells
- Curated cat toys, bowls, tunnels and bedding
- Area
- Sunshine Coast, shipping Australia wide
- Our work
- Store rebuild, tracking, email, ads, marketplace next
- Live site
- boopery.com
The business and the brief.
Noosa Country Cat Hotel boards cats on the Sunshine Coast, and its guests kept asking where the tunnels, wands, stainless steel bowls and mats in the suites came from. Boopery is the answer: a cat store run by the same owner, stocking what she uses and trusts every day rather than a generic pet catalogue.
The store was live but almost invisible: hidden from search, a shipping promise that did not match the checkout, a first screen that did not say what the shop sells, and nothing counting what visitors did. Amy asked for someone to take the reins, say what stays, what goes and what changes, then do it.
What we run
A cat brand rebuilt store first: a new Shopify store, tracking that counts every order, then email, Google and Meta.
What we did, in order.
01 · The findings first
Every page of the store read from the outside, screenshot by screenshot, with what stays, goes and changes written in plain words before anything was agreed.
02 · A store rebuilt, not patched
A new Shopify store designed around cats and the products she actually stocks, with the range, the product pages and the shipping promise rewritten to match.
03 · Found, and counted
Search visibility fixed, analytics, Search Console and the pixels installed, so every visit and every order is measured from the day the new store goes live.
04 · The hotel’s audience, put to work
Guest emails and numbers from the cat hotel become a Klaviyo list with flows and a first order offer, so the people who already trust her hear from the store first. Google and Meta follow once the store converts, and Amazon after that.
Where it stands.
The rebuild is under way, store and content first, email next, then paid and the marketplace. The cat hotel keeps doing what it already does well, and now it feeds the store.
The numbers
We have not published Boopery’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. These two are published that way:
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Want this done for your store?
Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.
Free audit, in writing, within 24 hours