SEO for accountants is local SEO plus proof. Nearly every valuable search, “accountant geelong”, “smsf accountant melbourne”, “business accountant near me”, resolves to a map pack and a handful of firm websites. Winning both is a checklist, not a mystery.
The map pack is half the game
Your Google Business Profile needs the right primary category, real photos, services listed, and a steady drip of reviews that mention the work (“sorted our SMSF audit”) rather than just “great service”. Firms that reply to every review visibly outrank firms that don’t.
One page per money service
Tax returns, bookkeeping, SMSF, advisory, payroll, each earns its own page with real depth: who it’s for, what it costs (ranges convert better than silence), what the process looks like. Thin service lists rank for nothing.
Write what only an accountant can write
A plain-English explainer on Division 7A or this year’s instant asset write-off changes earns links, AI citations and clients. We draft, your partners review, their names and credentials carry it, that expertise signal is exactly what Google rewards now.
