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Free tool · Online stores

Break-even ROAS calculator for Australian online stores.

Type in your average order, product cost, shipping, fees and returns. The calculator shows the ROAS and the cost per order at which your ads break even, and the targets that leave a profit.

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  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
What you get, in writing
  • Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
  • Cost per booked job, every monthNot clicks, not impressions
  • Live in 90 days or you stop payingThen month to month, no lock-in
  • Your accounts, your cardWe never mark up ad spend
See two client results, numbers left in
Revenue per order, including GST if your ad platform reports it that way.
What the goods in an average order cost you.
What you pay, not what the customer pays.
Shopify Payments, PayPal, Afterpay and app fees.
Leave at 0 if you rarely see returns.
Used for the target ROAS. Set to 0 to see break-even only.
Break-even ROAS
0
  • Profit per order before adsA$0
  • Most you can pay per orderA$0
  • Target ROAS for your profit goal0
  • Target cost per orderA$0

Read your real ROAS from orders in your own store admin, not only from the ad platform, then compare it with this break-even.

Get these numbers checked against your real store, free →

How the calculator works

Profit per order before ads is the order value minus product cost, shipping and packing, payment and platform fees, and the share of revenue lost to returns. It is the most an order can spend on advertising before it loses money, so it is also your break-even cost per order.

Break-even ROAS is the order value divided by that profit. If an A$120 order leaves A$48 before ads, the break-even ROAS is 2.5: every dollar of ad spend has to bring back A$2.50 in sales just to stand still.

Target ROAS keeps the profit you asked for. Set it as the ROAS target in Google Ads or as the cost per result you judge Meta campaigns against, and review it whenever prices, shipping or product costs change.

Want the numbers read from your own store and ad accounts? The ecommerce practice starts with exactly this, and the PPC management page shows how campaigns are then run against it.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.
02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.
03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.
04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions about ROAS

What is a break-even ROAS?

The return on ad spend at which an order pays for its own advertising and nothing more. Below it every sale loses money once product cost, shipping, fees and returns are paid. It is the average order value divided by the profit an order makes before advertising.

Is a ROAS of 4 good for an online store?

Only if your break-even ROAS is below 4. A store with thin margins can lose money at a ROAS of 4, and a store with high margins can make good money at 2. That is why the number to manage is your own break-even, not an industry average.

Should I use break-even ROAS or cost per order?

Both describe the same line. Break-even cost per order is the most you can pay to win one order; break-even ROAS is the same limit expressed as a ratio. Cost per order is easier to read in a report, and ROAS is what Google and Meta bid on.

Why does my ROAS look fine but the bank account does not?

Usually because the platform counts revenue it did not cause, returns are ignored, or shipping and fees are left out of the margin. Run your real numbers through the calculator, then compare the platform ROAS against orders in your own Shopify admin.

Want your real break-even, read from your own admin?

Book ten minutes. We read your store and ad accounts before the call and send the numbers in writing after it, free.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

Where we do this

Ecommerce agency in MelbourneShopify and Amazon brands across VictoriaPPC agency in MelbourneGoogle Ads, Shopping and Meta judged on cost per orderEcommerce agency in BrisbaneQueensland brands, same flat feeEcommerce in GeelongWhere the team actually sitsEcommerce growth across AustraliaEvery state, one engineHow the 90 days actually runWeek by week, what happens whenClient results with the numbers left inTuff Gear and Koi Koi, read from their own admin
Book a free 10-minute call