Influencer campaigns judged on sales, not selfies.

Audience-quality checks first, then brand fit and content quality. We’d rather run five well-matched micro-creators than one big name with a hollow audience.

Creator fees vary enormously by audience size and category, and sit separate from our management fee. We’ll model realistic ranges for your niche on the audit call.

UGC buys content to run in your ads; influencer marketing buys access to someone’s audience. Different jobs, and they work well together when the content is amplified.

Yes. Australian advertising rules require clear disclosure of commercial relationships, and we build compliant labelling into every brief. It also performs better than pretending.

Both, done differently. UGC is creator-made content for your own ads and pages, produced inside the retainer. Influencer marketing is a creator posting to their own audience, quoted per placement with a tracked link. Most brands start with UGC because it is measurable from day one.

By audience fit and past performance, not follower count: where their followers live, whether they have sold product before, and whether their content style matches yours. Every placement gets its own code or link, so after the first campaign the data chooses the next creators.