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Conversion Rate Optimisation

CRO: the cheapest revenue you own.

Conversion rate optimisation for Australian e-commerce brands. Every extra visitor costs money; every extra conversion from traffic you already paid for is close to free. Most stores have more upside here than in ad spend.

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  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
Real numbers · from Shopify admin
A$222KTuff Gear12 months to Aug 2026 · up 274%+205%Koi Koi InboxFeb to Aug 2026 · A$77K in sales
No markup on ad spend. Live in 90 days or you stop paying, then month to month.
Brands we have worked with

What’s included

Conversion research
Session recordings, funnel analysis, on-site polls and heatmaps to find where people actually hesitate, before anyone proposes a change.
Product page optimisation
The page where the decision happens. Imagery, objection handling, trust signals, delivery clarity and add-to-cart friction.
Cart & checkout work
Where the most money leaks. Freight transparency, payment options, guest checkout and the abandonment recovery behind it.
Structured testing
Hypothesis, test, read at significance. Not a redesign justified after the fact by whichever metric happened to move.
Mobile-specific fixes
Most traffic and most abandonment. Mobile deserves its own tests rather than a desktop change scaled down.
Speed as conversion
Load time is a conversion input, not just an SEO metric. Often the highest-ROI fix on the whole store.

Why most CRO produces nothing

Tests are guesses

Button-colour tests without research waste months. Research first tells you what to test and why it might work.

Tests are read too early

Calling a winner after three days of traffic is noise, not a result. Undisciplined reading produces confident wrong decisions.

Only the homepage gets attention

Most e-commerce revenue passes through product and cart pages. That’s where the testing budget belongs.

Wins aren’t held

A win that quietly regresses in the next theme update never gets noticed without ongoing measurement.

Two stores. Real numbers.

Both screenshots come from inside the client’s own Shopify admin. No logo wall, no percentage without the dollar figure beside it, nothing rounded up.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

Frequently asked questions

How much traffic do we need for CRO?

Meaningful A/B testing needs reasonable volume. Below that we use research-led best-practice fixes and measure at the account level, still valuable, just judged differently.

What lift is realistic?

Beware anyone quoting a number upfront. Gains compound from many small wins rather than arriving as one dramatic jump; the honest answer comes after the research.

Do you implement changes or just recommend?

We implement. Recommendations that sit in a document don’t earn anything.

How does this work with our ad spend?

They multiply. A conversion-rate improvement makes every acquisition channel cheaper at once, which is why CRO often beats another increment of ad budget.

Related

Growth

Shopify Growth

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Build

Shopify Web Design

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Paid

Google Ads Management

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Ready to make this channel pay?

Free growth audit: a ten-minute call, then the findings in writing. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

Guides worth reading

The e-commerce CRO checklist.A practical conversion rate optimisation checklist for Australian ecommerce stores: product page, cart...
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