The 90-Day Commitment: your build plan is live in 90 days, or you stop paying us until it is How it works
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Supplement E-commerce

Supplement marketing that respects the rules.

Marketing for Australian supplement and wellness brands. Subscription economics, genuine repeat demand, and TGA advertising rules that most agencies discover only after an ad account gets restricted.

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  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
Real numbers · from Shopify admin
A$222KTuff Gear12 months to Aug 2026 · up 274%+205%Koi Koi InboxFeb to Aug 2026 · A$77K in sales
No markup on ad spend. Live in 90 days or you stop paying, then month to month.
Brands we have worked with

What’s included

Compliance-aware creative
Australian therapeutic goods advertising is regulated. Copy and creative written inside those limits from the first draft, not fixed after a rejection or a complaint.
Subscription & LTV strategy
Supplements have the best repeat economics in e-commerce when subscription is built properly. We optimise for lifetime value, not first-order ROAS.
Paid media that stays live
Health claims get accounts restricted. We write to platform policy as well as regulation, so campaigns keep running instead of getting flagged.
Education-led SEO
Ingredient, usage and comparison content that answers real questions and builds the authority these categories need to be trusted.
Creator & testimonial content
Authentic experience content within compliance limits, the balance most brands get wrong in one direction or the other.
Retention flows
Replenishment timing, subscription winback and dosage education. Churn is the whole game in supplements, and it’s solved with communication.

Why supplement brands stall

Compliance is an afterthought

Agencies write claims that regulation doesn’t allow, then act surprised when the account is restricted. Compliant-by-default is faster in the long run.

First-order ROAS drives decisions

Supplement acquisition often looks unprofitable on order one and excellent by order three. Optimising to first-order ROAS turns off your best campaigns.

Subscription is bolted on

A discount toggle isn’t a subscription strategy. Onboarding, timing and pause options decide whether it retains.

No education layer

People buy supplements after researching. Brands with no educational content compete on price alone, which is a race nobody wins.

Two stores. Real numbers.

Both screenshots come from inside the client’s own Shopify admin. No logo wall, no percentage without the dollar figure beside it, nothing rounded up.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

Frequently asked questions

Can you guarantee our ads won’t be rejected?

No one honestly can, platform enforcement is inconsistent. What we can do is write within TGA advertising requirements and platform policy from the start, which dramatically reduces rejections and restrictions.

Do you handle TGA compliance?

We write marketing to those constraints and flag anything risky, but we’re not your regulatory adviser. For listed or registered products, your compliance specialist should review the claims, we’ll work to their guidance.

How important is subscription?

Usually decisive. Supplements are consumed and replaced, so subscription converts a marketing cost into an annuity. Brands that get it right can afford acquisition costs their competitors can’t.

What’s a realistic payback period?

Depends on your margin and repeat rate. Many supplement brands run at or near break-even on the first order and profit from order two onward, which is why measuring by cohort matters more than by campaign.

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Ready to make this channel pay?

Free growth audit: a ten-minute call, then the findings in writing. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

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