Industry lane 03

Clients with mandates, not tyre-kickers.

Accounting, legal, mortgage and finance broking, insurance, real estate, IT. High-value engagements, considered buyers, and referral networks that all get checked against Google before anyone rings.

Book a free 10-minute call Get a free audit

No pitch deck
Findings yours to keep
Month to month after 90 days

What you get, in writing

Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
Cost per booked job, every monthNot clicks, not impressions
Live in 90 days or you stop payingThen month to month, no lock-in
Your accounts, your cardWe never mark up ad spend

See two client results, numbers left in

How this lane wins

Professional services grow on trust that compounds: a referral, verified by a search, converted by a page that sounds like it knows the work. If the search step fails, the referral quietly dies.

The demand is measurable and oddly uncontested, when we researched it, "marketing for accountants" had zero paid ads in Australia despite advertisers valuing the click at up to A$34, and a Reddit thread outranked every agency for law firms.

This lane is also where niching pays fastest: "accountants for tradies" beats "accountants in Melbourne" on conversion every time, against a fraction of the competition.

Professional obligations

Rule 36 for solicitors, TPB and professional-body standards for accountants, NCCP conduct for credit assistance. We write to the constraints of regulated professions and recommend your own compliance review before publication.

Programs

Most businesses in this lane run Ascent (A$200K to A$2M) or step up to Summit. Bands and inclusions are on the programs pages; exact pricing is stated on the audit call.

Segments in this lane

Linked segments have their dedicated page live. The rest are in build, each one gets written only when it can prove insider knowledge of that industry's economics, never as a thin template.

Accountants Bookkeepers Law Firms SEO for Lawyers SEO for Accountants Mortgage & Finance BrokersInsurance Broking SoonReal Estate & Property Management SoonIT & Cyber Security Soon

The engine, tuned for this lane

Get Found

Rank and bid where your buyers actually search: Google Business Profile, local SEO, search ads.

Get Chosen

A fast site, pages that answer the exact question asked, and reviews that outnumber the competitor’s.

Get Booked

Click-to-call, short forms, response-time discipline. Most agencies stop at the click, jobs are won at intake.

Know What Paid

Every enquiry tracked to its source and the job it became. Cost per enquiry, cost per signed client.

Other lanes

Sister lane

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.

02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.

03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.

04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Your lane. Your suburbs. Your audit.

Ten minutes, free. We check your map position, your reviews against the competitor who's beating you, and where the enquiries leak.

Book a free 10-minute call Get a free audit

info@sellevate.com.au 0493 290 352Geelong VIC

Free audit, in writing, within 24 hours

Where we do this

PPC agency in MelbourneGoogle Ads, Shopping and Meta judged on cost per order Google Ads management in GeelongOur home market, flat fee, no spend markup Google Ads in SheppartonGoulburn Valley Digital marketing across VictoriaEvery regional centre we cover SEO and digital marketing in GeelongThe home market How the 90 days actually runWeek by week, what happens when Client results with the numbers left inTuff Gear and Koi Koi, read from their own admin

Guides worth reading

Marketing for accountants, ranked by what signs clients.The channels that actually bring accounting firms better-fit clients in 2026 - with real search demand and...SEO for lawyers that respects Rule 36.How Australian law firms rank without breaching advertising rules: Rule 36 specialist claims, content that...