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E-commerce Growth Strategy

Strategy that starts with your numbers.

E-commerce growth strategy for Australian brands. Before choosing channels, we work out where your money actually comes from, what a customer is worth, and which constraint is really holding growth back.

Book a free 10-minute call Get a free audit
  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
Real numbers · from Shopify admin
A$222KTuff Gear12 months to Aug 2026 · up 274%+205%Koi Koi InboxFeb to Aug 2026 · A$77K in sales
No markup on ad spend. Live in 90 days or you stop paying, then month to month.
Brands we have worked with

What’s included

Unit economics analysis
Contribution margin by product and channel, customer acquisition cost and payback period. Nearly every bad marketing decision traces back to not knowing these.
Constraint diagnosis
Traffic, conversion, margin or retention, one of them is your actual bottleneck. Spending on the other three is the most common waste in e-commerce.
Channel plan
Which channels suit your margin, price point and buying cycle, in what order, with what budget. Sequencing matters more than selection.
Customer & LTV modelling
What a customer is worth over time, by cohort. This sets what you can afford to pay for one, the number that governs everything else.
Prioritised roadmap
Ranked by impact and effort, with owners and timelines. A strategy nobody can execute is a document, not a plan.
Measurement framework
The handful of numbers that should be reviewed monthly, and the ones that are vanity. Most dashboards need deleting more than extending.

Why growth strategies gather dust

They start with tactics

‘We should do TikTok’ is not a strategy. Channel choice is an output of economics, not an input.

They ignore the constraint

Pouring traffic into a store converting at 0.9% is expensive. Fix the binding constraint first, that’s usually the cheapest growth available.

There’s no economic model

Without contribution margin and payback, every channel debate is opinion against opinion.

Nobody executes them

A strategy without an owner and a sequence is theatre. Ours comes with a roadmap and, where you want it, the team to run it.

Two stores. Real numbers.

Both screenshots come from inside the client’s own Shopify admin. No logo wall, no percentage without the dollar figure beside it, nothing rounded up.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

Frequently asked questions

Is this a paid engagement or part of the audit?

The free audit gives you a genuine read on the biggest opportunities. A full strategy engagement goes deeper, cohort modelling, channel plan and roadmap, and is scoped separately.

Do we have to use you to execute it?

No. You keep the strategy either way. Most clients do choose to execute with us, but it’s not a condition.

What data do you need?

Store analytics, ad accounts, and ideally cost-of-goods by product. The more accurate the margin data, the more useful the model.

How long does it take?

Typically two to three weeks for a full strategy engagement, depending on data availability and catalogue complexity.

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Ready to make this channel pay?

Free growth audit: a ten-minute call, then the findings in writing. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

Guides worth reading

The first 90 days of an e-commerce growth plan.A 90-day ecommerce growth roadmap for Australian brands: what to fix in weeks 1-4, what to scale in 5-8...Growth agency or marketing agency: what actually changes.The difference between a growth agency and a marketing agency is what they are paid to move. One reports...
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