The 90-Day Commitment: your build plan is live in 90 days, or you stop paying us until it is How it works
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Marketplace Launch Strategy

Launch on marketplaces without cannibalising yourself.

Marketplace launch strategy for Australian brands moving onto Amazon, eBay, Catch and beyond. Marketplaces can add a revenue line or quietly eat your own store’s margin, the difference is the plan you launch with.

Book a free 10-minute call Get a free audit
  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
Real numbers · from Shopify admin
A$222KTuff Gear12 months to Aug 2026 · up 274%+205%Koi Koi InboxFeb to Aug 2026 · A$77K in sales
No markup on ad spend. Live in 90 days or you stop paying, then month to month.
Brands we have worked with

What’s included

Channel selection
Which marketplaces suit your category, margin and logistics, and which will cost more than they return. Sometimes the answer is none, and we’ll say so.
Pricing & margin architecture
Marketplace fees, fulfilment costs and pricing set so you don’t undercut your own store or discover the margin is negative after fees.
Catalogue & listing preparation
Product data, variants, imagery and compliance prepared to each marketplace’s requirements before launch rather than during it.
Fulfilment model
FBA versus merchant-fulfilled versus hybrid, decided on your margins, velocity and storage costs rather than on habit.
Launch & ranking plan
The first 90 days set your rank. Review velocity, advertising and inventory planned as one sequence.
Channel conflict management
Rules for pricing, exclusives and bundles so marketplaces grow total revenue instead of moving it from a channel you own to one you rent.

Why marketplace launches fail

Fees are modelled after launch

Referral fees, FBA costs, storage and returns can turn a healthy margin negative. Model it first, not in month three.

They cannibalise the main store

Selling the same SKU cheaper on a marketplace trains customers away from the channel you control. Structure prevents that.

Launch is treated as a switch

Rank is earned in the first 90 days. A launch without an advertising and review plan starts from the bottom and stays there.

Compliance and prep are rushed

Suppressed listings and policy issues at launch waste the window when a new listing gets its best algorithmic support.

Two stores. Real numbers.

Both screenshots come from inside the client’s own Shopify admin. No logo wall, no percentage without the dollar figure beside it, nothing rounded up.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

Frequently asked questions

Should we sell on Amazon at all?

Not every brand should. If your margin can’t absorb the fees, or your differentiation depends on brand experience, it can be the wrong move, and we’d rather tell you before you build the catalogue.

FBA or merchant-fulfilled?

FBA usually wins on Buy Box and Prime eligibility; merchant-fulfilled can be better for bulky, slow-moving or high-storage-cost items. It’s a margin calculation, not a preference.

Will marketplaces hurt our own store?

Only without a plan. Priced and positioned properly, marketplaces reach customers who’d never have found your site.

How long until it’s profitable?

Most launches invest in rank for the first months and profit after. We’ll model the realistic window for your category upfront.

Related

Marketplace

Amazon Growth

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Strategy

E-commerce Growth Strategy

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Hub

The E-commerce Practice

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Ready to make this channel pay?

Free growth audit: a ten-minute call, then the findings in writing. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

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